TACTQ Insights

Sales intelligence in brief can be defined as a set of analytical solutions that help sales executives at different levels including managers and higher authority to optimize and handle various sales processes in an organization.

It assists a company’s sales lifecycle resulting in maintaining a consistent growth in marketing and sales of products.

Sales intelligence usually breaks down all the barriers in collecting information from different sources and provide insights to make sales process more effective. Usually sales intelligence tools assist the organization in maximizing revenue and increasing the profitability.


The usual features in any SI tool include:

Plan Effectiveness - Effectuate company’s marketing and sales planning to achieve the goals.
Product Analysis - Analyze the product/ services in depth for its value in the market.
Pipeline Analysis - Analyze the sales pipeline to understand the customer behavior in buying the products.

In modern day business every business follows sales intelligence to be ahead in the market. Hence, there are a number of sales intelligence platform available online to serve you better with new age solutions. They allow you to completely analyze the sales prospect including contact details and other professional information needed to track the lead. They provide personalized solutions based on your requirements and use custom design to every approach. They improve your networking in terms of business growth by getting more leads and closing deals. Some of the other benefits of SI in improving your business can be listed as follows:

Cordial interactions with the potential leads help you close more number of deals faster, saving your time.
Increase the sales pipeline velocity by connecting to more efficient and right prospects.
Access to both company profile and personal profile of key decision makers of significant prospects to understand more on their requirements.

Sales Intelligence tool can be applied in many industry variants such as manufacturing, wholesale, retail, ecommerce, transport, distribution and others to understand customer/ client’s behavior. These applications give unique insights to customer buying trends where high volumes of clientele has to be maintained and sales process has to carried with no interruptions.